Women’s Wear Daily reports that despite the high hopes for the iPad, the magical device has not been the boon for magazines as hoped.
Many magazines that are available on the iPad, such as Esquire, People and The New Yorker, have not posted their digital single-issue sales to the ABC. But Vanity Fair sold 8,700 digital editions of its November issue, down from its average of about 10,500 for the August, September and October issues. Glamour sold 4,301 digital editions in September, but sales dropped 20 percent in October and then another 20 percent, to 2,775, in November. GQ’s November edition sold 11,000 times, which was its worst performance since April (when the iPad was released) and represents a slight decline from its average digital sales of 13,000 between May and October.