The simplicity of Mr Inman’s drawing style, coupled with an innocent rowdiness?think of Michael J. Fox or Lee Evans swearing?has made his site popular. It is visited by 3m-4.5m viewers each month. Most visitors look at several pages. The site debuted in 2009, although similar work predates it by years. Indeed, Mr Inman’s style is typical of the crop of cartoonists who began careers on the web, rather than in a print medium. He uses bold, even strokes and bright colours, and is not constrained to a particular panel size or narrative format. Forms are simplified, with schematic facial features. “A lot of my characters are poorly drawn but well dressed-up,” he quips.
Good news for Oatmeal fans. The Economist reports book collection of The Oatmeal is due out in March by Andrews McMeel Publishing.