Rediff Business is reporting that mobile comics or “momics” are part of a revival of interest in comics – at least in India.
Pricing, feels Goyal, will be the major challenge and he is in talks with various telcos to make his momics affordable, because he is confident that people will get hooked to them.
Goyal also believes that the medium is one which even brands will want to advertise on. In a daily comic strip, for example, two characters could talk about having a chocolate or soft drink. This could be a new medium for brands, he envisages. The title Bike Rider, for instance, he says, could he sponsored by an automobile brand.
Mobile comics were launched once before in 2005, with a lot of fanfare. Back then, consumers were not interested, because they were not original and people felt they had already read them in the print format.