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How Doonesbury made Pandora a hit

Interesting tidbit out of The Washington Post from Pandora co-founder Tim Westergren on it was Garry Trudeau’s Doonesbury that helped the streaming music service build an audience.

We?ve got a lot of press coverage over the years ? in print, on screen, etc. The only press hit that materially changed our growth trajectory was Doonesbury. So we were the subject of two consecutive Doonesbury cartoons. You can go in and see on our growth path where the Doonesbury article hit.

Here’s the two mentions. You can read Doonesbury at GoComics.com while listening to your favorite music on Pandora.
Doonesbury mentioning Pandora
Doonesbury mentioning Pandora

Community Comments

#1 Alex Hallatt
February/10/2015
@ 7:18 am

Wow, those mentions read like blatant product placement to me. I wonder if Pandora paid him…

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