From the campaign description:
Who are the people behind the signatures? And how do they come up with so many subtle and sophisticated ideas? I started researching the cartoonists (first surprise: there are dozens of regular contributors), learning about their routines (they submit 10–15 a week, every week, to the magazine), rejection (even some of the best cartoonists sell just one a month), rituals (they commiserate about the rejection during weekly lunches, a tradition that started in the early days of the magazine) and day jobs (gravestone portraiture, fit modeling, furniture reconditioning).
And I thought, Why isn?t someone making a documentary about this?