Creators Syndicate has locked up five major Canadian dailies, becoming the exclusive provider of comic features for the Toronto Sun, Edmonton Sun, Ottawa Sun, Winnipeg Sun and Calgary Sun. All five papers print in tabloid form and are part of the Sun Media chain. The decision to go with a single syndicate was a business decision by Glenn Garnett Vice President, Editorial at Sun Media Corporation.
“We’re looking for efficiencies,” Garnett said. “We share pagination between the five urban papers and this also reduces the print rights we need to secure in each of those markets.”
Margo Sugrue, National Sales Director for Creators, orchestrated the deal for Creators. “We’re thinking of the newspapers. If the newspapers don’t survive, we don’t survive. Group deals save them money. They don’t have to pay all the different syndicate fees that come with al-a-carte approach.” Sugrue’s approach was to offer Sun Media a “good deal at an attractive rate for one delivery for five major markets.”
The Sun papers have been running Rubes, Strange Brew, Zack Hill, The Barn, Agnes, Daddy’s Home, On a Claire Day, Doug Eat Doug, and Scary Gary for about two weeks now.
While some fans of other comics from other syndicates might be disappointed, Garnett says there hasn’t been any major complaints from readers apart from the few that were anticipated.