King Features officially launches its Comics Kingdom product today. Comics Kingdom is a new web application that newspapers can embed on their site and provides their readers with access to King Feature’s portfolio of 60+ strips. It also allows the newspapers to sell advertising to accompany the comic page. The premise behind this new type of comic delivery is to offer the newspaper a product that better helps the paper monetize their comic page online.
King Features Syndicate President T.R. “Rocky” Shepard, said, “for almost 100 years, King Features Syndicate has assisted newspapers in attracting new readers and incremental ad revenue by providing appealing, premium content. As our newspaper partners face new challenges in the ever-changing media landscape, we are continually looking to develop innovative ways to help them reach their business goals – which still remain the same as ever: attracting new readers and driving ad sales.”
According to King Features and The Times Union General Manager, Comics Kingdom almost doubled the traffic to the comic section and increased the average amount of time spent on the site – a key metric to increasing advertising revenue. King maintains that the beta test with the Times Union resulted in an 86 percent increase in ad inventory.
King Features launches has shortly released this new product on the heels of United Media’s launch of their new comics.com redesign – which moved away from a subscription model and greatly opened up their comics archives for free.