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Wall-E “Eve” character inspired by iPod

Fortune reports that Wall-E character “Eve” was inspired by Apple’s iPod and in fact, Pixar brought in Apple design guru Jonathan Ive, to consult for a day on the character’s design.

“I wanted Eve to be high-end technology – no expense spared – and I wanted it to be seamless and for the technology to be sort of hidden and subcutaneous,” Andrew Stanton, Wall-E’s director, told Fortune. “The more I started describing it, the more I realized I was pretty much describing the Apple playbook for design.” It is, of course, not the first time a product has inspired a film character – think of the murderous HAL 9000 robot in “2001: A Space Odyssey,” based loosely on big IBM mainframes of the day.

But it may be the first time a character was based on a true corporate sibling. A call from Stanton to Jobs in 2005 resulted in Johnny Ive, Apple’s behind-the-scenes design guru, driving across the San Francisco Bay to Pixar’s converted warehouse headquarters to spend a day consulting on the Eve prototype. Stanton said that it was a “lovefest” with Ive, but that the notoriously tight-lipped design wizard offered few specific modifications. “Apple is so proprietary and so secretive that he couldn’t even really allude to where the future of technology was going,” says Stanton. “The most he could do is nod his head to the things we said we wanted to do.” (Through a spokesman, Ive declined to comment.)

Community Comments

#1 Laura Kerins
July/15/2008
@ 3:05 am

Wall.e is a direct lift from the movie Short Circuit’s main character “Johnny 5”. I can’t believe PIXAR is getting away with this.

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