In an early “First and Last” entry we mentioned an attempted Li’l Abner revival by Norm Hochberg and Steve Stiles. In 1997 Steve told the details of this 1990 adventure in his career to a fanzine.
Advertising in The Funny Pages has a long tradition, and making those ads in the form of comic strips is just as long.
I’m not sure of the laws surrounding such projects, but notice that most such advertisements have a small notice at the top informing readers that they are reading a sales pitch. Some manage to get around that. For example Walt Disney’s Treasury of Classic Tales was an advertisement for whatever motion picture was currently in theaters. And then there was…
The Ronald McDonald comic strip ran in The Chicago Sunday Tribune for two years, from January 1, 1978 to December 30, 1979. McDonald’s had done comics, in one form or another, for at least ten years. Now they apparently took the Wrigley’s Spearmint Gum idea to heart and decided to put them on the front page of newspaper comics sections.
What we can add is that after 18 months the strip began identifying itself as an advertisement, and then continued to do so until it ended (below).