JOIN, or DIE Newspaper Sells for $40,000

Four pages* of the May 9, 1754 issue of Benjamin Franklin’s Pennsylvania Gazette, including the page with the original printing of the JOIN, or DIE cartoon sold for the minimum bid of $40,000. A buyer’s premium of 25% brought the total to $50,000.

The auction started on July 26, 2018 at 5pm Pacific time. When I checked in at 5:10pm Pacific the auction was closed with the one bid at the minimum winning the prize.


*It is my understanding that the original May 9, 1754 edition of the Pennsylvania Gazette was six pages. Two pages of advertising were not part of this package.