A series of public service ads created by King Features’ Barney Google and Snuffy Smith cartoonist John Rose won First Place in the Tennessee Press Association’s Ideas Contest for Best Use of Humor in an Ad.
In late 2016, when portions of eastern Tennessee were hit with devastating wildfires, Rose was deeply affected…After seeing news of the fires, like many people, Rose wanted to help. So, almost immediately, he began to develop a public service newspaper ad campaign centering on Snuffy Smith and the theme of preventing wildfires. Rose came up with the headline “Snuff Out Wildfires Before They Start” and contacted Jack McElroy, editor of the Knoxville News-Sentinel. McElroy loved the idea and the Knoxville News-Sentinel partnered with Rose and King Features to create this series of newspaper ads for the Knoxville News-Sentinel and the entire Tennessee Press Association. The ads began running in 2017.
John shows the series of Snuffy Smith comic strip psa ads at his site.
Congratulations to John and King Features and The Knoxville News-Sentinel.
[The Knoxville News-Sentinel seems to be doing well with cartoonists.
Their editorial cartoonist Charlie Daniel is also being honored.]