WSJ launches Facebook app

Jeff Sonderman reports over on Poynter that the Wall Street Journal launched a Facebook app to allow “friends” to personalize news that show up on their wall.

Jeff points out three interesting things: Facebook users don’t click on links that go to WSJ – everything stays in Facebook. WSJ’s app uses ads and allows users to crowd source what are the top stories using a leaderboard and offering prizes to the most active users.

It’s obvious Facebook is a huge deal. It’s exciting to see someone figure out a way to work within the system rather than try to exploit it. We’ll have to watch to see how this is app is received.