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This is how you promote a book

We talk a lot about the new economy for cartoonists. This video ought to be a case study of what to do (not just cartoonists but syndicates).

Here’s what I note Stephan is doing right:

1. Have something worth selling (Pearls Blows Up: A Pearls Before Swine Treasury book)
2. Produce viral marketing (video)
3. Engage with your audience (Facebook, Twitter, blogs)
4. Work with people who get it (e.g. John Glynn/Universal Uclick)

Community Comments

#1 Tom Racine
@ 11:03 am

Don’t forget “making a podcaster edit an hour and a half long video interview for like 25 hours.” :)

#2 Terry LaBan
@ 11:11 am

#5: Get someone to edit it so that a joke that’s worth 2 minutes doesn’t get extended for over 6.

#3 Ben Carlsen
@ 11:50 am

6. …?
7. Profit!

#4 Daniel Boris
@ 12:28 pm

That was pretty humorous… and John Glynn was a pretty decent actor. Haha!

#5 Mark_Tatulli
@ 2:52 pm

I think Terry may be onto something here.

Judging from her EDGE CITY book cover design, clearly less is more:

Well done, Terry!

#6 Rich Diesslin
@ 3:23 pm

Funny stuff. Of course you’d have to have connections like a Stephen Pastis or Tom Gammill to pull it off. I agree with Terry, it could use some editing down. John Glynn does a pretty convincing PO’ed person. ;)

#7 Jason Nocera
@ 4:20 pm

305 views is a far cry from what I would call viral marketing.

#8 Jason Nocera
@ 4:27 pm

Okay – I noticed that his other films have over 30K views – that’s better. Unless it’s just him watching it over and over a few times a day.

#9 Rick Ellis
@ 7:13 pm

Ha! I love the ending.

#10 Dirk Deppey
@ 12:39 am

Do you want to tell Mark, or shall I…?

#11 Terry LaBan
@ 9:20 am

“I think Terry may be onto something here.

Judging from her EDGE CITY book cover design, clearly less is more:”

Um….is that supposed to be sarcastic, Mark? We had to put a lot on our book cover–it’s the probably the only book we’ll ever get. At least you can take it all in in less than 5 minutes.

By the way, since you refer to me as “her”, I guess I didn’t make much of an impression when I met you at the Rueben awards,

#12 Stephan Pastis
@ 11:01 am

Reuben awards.

#13 Lucas Turnbloom
@ 11:41 am

I thought this video was hilarious.

#14 Jim Lavery
@ 1:29 pm

You should open up next year’s episode with a close up of john’s face made up like the Joker in full manaical grin. The camera pulls back to reveal him in a straightjacket in the corner of a padded cell. He vows revenge on Pastis for stealing both his wife and immense business Empire (I know, bit this is ultimately fictional) GlynnJoker then. devises a way to escape—do it quickly for Terry’s sake—and then have him confront Lex Pastis who has taken over ALL the syndicates. You can take it from there, I gotta go.

#15 Terry LaBan
@ 2:28 pm

Sorry, REUBEN awards.
I knew I shouldn’t have gone in a cocktail dress.

#16 Doug Bratton
@ 9:52 pm

That was great! Thumbs up to Stephan & John.

#17 guy endore-kaiser
@ 1:28 am

It’s also important to have a constantly evolving personal style, like if you wear a white t-shirt, jeans, and baseball cap in 2008, then you should move on to a white t-shirt, jeans, and BACKWARDS baseball cap by 2010!

#18 b.j. Dewey
@ 10:42 am

A fun video and great example of what viral marketing should be (though I, too, think it could use some editing/cutting here and there). Also agree with Alan on the four things Stephan is “doing right.”

#19 dan reynolds
@ 8:25 pm

John really was a good actor. Is that really his house? Really?
I want to know because I live on the same street.

#20 Henry Clausner
@ 8:04 am

…maybe he built a set like in the movies….

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