Beginning yesterday, Jim Toomey’s Sherman’s Lagoon launches into a two week series taking his characters to the Gulf of Mexico on a mission to save the sea creatures affected by the BP oil spill. Jim is in a unique position to use his strip to build awareness for the affected sea life. After reading the series, Jim does a good job keeping the humor true to the strip and avoids becoming preachy. This is not the first time Jim has used his strip to build awareness of environmental issues. Jim has been twice honored by NOAA for his efforts to raise awareness of ocean conservation and marine life protection.