I’m not sure I have all the pieces put together. From what I’m gathering, starting today the “Mister Boffo” has a “tag” printed inside the strip that when scanned by a mobile device (requires an app download) reveals an animated comic. I’m reading about this in the Star Tribune’s (MN) paper, so it may be localized to that paper. The Tribune says that the technology allows the tag to link to any type of media on the phone such as ads, video, etc.
Joe Martin, the creator of Mister Boffo doesn’t say much on his website, but does link to the animation, I believe readers will see in their mobile device.