Time Magazine has listed Penny Arcade creators Jerry Holkins and Mike Krahulik as one of their top 100 most influential people. The comic is published three times a week and boasts 3.5 million readers.
Lev Grossman writes for Time:
For a lot of people, that would have been enough. But in 2003, Krahulik and Holkins, with their business manager, Robert Khoo, started a charity called Child’s Play that sends video games to sick kids in more than 60 hospitals around the world. In 2004 they started the Penny Arcade Expo, a convention in Seattle that celebrates gaming culture. Last year more than 60,000 people turned out for it.
Krahulik and Holkins have become the tastemakers, and conscience, of an industry the size of Hollywood. But for all their success, they are almost compulsively self-deprecating, and they give all the credit to their fans. You can’t put a label on them. Labels smack of hype, and Penny Arcade doesn’t do hype. “We don’t think about it,” Holkins says. “We specifically don’t try to figure out what we are.” Krahulik adds, deadpan: “Except rad.”