The New York Times reports that a new Forrester survey reveals that 80% of Internet users in the US and Canada are not willing to pay for access to newspaper and magazine websites.
According to a new Forrester survey, almost 80% of Internet users in the US and Canada would not pay for access to newspaper and magazine websites. Those users who would consider paying for content are mostly interested in subscriptions. Only a very small number of consumers is interested in making micropayments (3%). The study also asked which distribution channel consumers would prefer if their favorite print publications ceased to exist. 37% preferred the web, 14% mobile phones and 11% would prefer to read the content on their laptops or netbooks. 10% would prefer PDFs delivered by email and 3% would read the content on their e-readers.