Mark Anderson, the comic genius behind Andertoons, was the third speaker in the Success in Comics seminar in Las Vegas. Mark majored in music in college and started his professional career in sales but his passion was always in cartooning. Wanting to do it professionally, he set goals for himself to produce more and more comics. Eventually he started selling his cartoons to magazines and launched a website to sell his cartoons. His presentation covered the four concepts that helped him quit his day job and concentrate on cartooning as profession which include: Commitment, DIY, Fit and embrace failure.
He talked about committing to goals that help cartoonist be consistent in the number of cartoons produced each month; committing to a set schedule and not missing deadlines. Under the DIY (Do it yourself) he advocated asking people who buy comics (magazine editors in his case) why they buy or not buy comics; checking out competition and automating as much of the process of cartooning as possible. One of the most important topics he touched on is finding one’s fit whether it’s online, greeting cards, webcomics or syndication. He also advocated finding partnerships with other business, publications that can help promote your work. Lastly he talked about embracing failure saying, “if you’re not failing, your not trying hard enough” meaning you’re not doing enough to promote your work.