Daryl Cagle recently added more “Web 2.0” features on his site including RSS feeds, sharing to other social media sites, favorites, email and a big one: allowing visitors to embed the cartoon on their blog or website – a feature Comics.com recently added with their redesign last fall.
Daryl writes about the difficult decision on whether to add this ability.
We’re not putting up the embed code in response to the demands of bloggers. In fact, we’ve sent out lots of DMCA notices and taken down hundreds of blogs who were pirating our cartoons in the past. It isn’t a response to piracy; rather it is a response to the market. If we don’t offer embed code for our cartoons, while other syndicates do, soon it will be the other syndicate’s cartoons that are seen in the blogosphere, and the other syndicates sites that become the most popular, and we’ll be marginalized. It is a competitive march to devalue cartoons, and we’re swept along with it.