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Retail book contains more than comics

Norm Feuti’s Retail will have a book coming out this October, which will be more than a comics collection, according to E&P.

Feuti, who rose from salesperson to store manager during more than 15 years in the retail industry, structured “Pretending You Care” as a handbook for new retail employees. The Hyperion-published paperback — mostly text but with plenty of comics — is also aimed at shoppers.

Community Comments

#1 Norm Feuti
@ 6:55 am

Thanks for the mention, Charles!

#2 Danny Burleson
@ 11:01 am

LOL, I like the title. I worked in retail “Pretending I Cared” for 5+ years and was on the management track… then I got a better job sitting on my butt in an office (no, seriously, I get to play with a computer all day, so it’s good.) I went from Retail to Dilbert.

Great work on the strip, Norm, some of them hit a so close to home it’s scary. And good luck with the book, I’ll have to check it out.

#3 Norm Feuti
@ 4:05 pm

Thanks, Danny!

#4 Ed Power
@ 11:33 pm


Congrats sir! I was just about to e-mail you after reading this, but hey…you’re here and I’m lazy. ;)

Seriously though…awesome news, sir! I will be pre-ordering this book on Amazon.

Keep up the good work on ‘Retail’. Cooper is one of the best characters out there.


#5 Norm Feuti
@ 7:35 am

Thanks Ed!

#6 Scott Nickel
@ 8:09 am

Congrats, Norm! Way to go!


p.s. While we’re confessing, I, too, worked in retail — and (gulp) fast food!

#7 Norm Feuti
@ 9:24 am

Thanks, Scott!

Thanks, everyone! The book was a lot of fun to write and I have high hopes for it.

#8 Alex Hallatt
@ 4:50 pm

I imagine most people (especially cartoonists) have worked in retail at some point in their lives. I lucked out and worked in a toy shop, but I can still relate to a lot of these strips. Great work and congrats on the book.

Alex (fellow King Features cartoonist)

#9 Norm Feuti
@ 10:12 pm

Thanks, Alex, and congratulations to you as well! I look forward to adding Arctic Circle to my DailyINK page when it launches this August.

#10 Terri Libenson
@ 6:58 am

Hi Norm — Just saw this post (I’m a little behind the times). Congratulations and good luck with the book sale!

#11 Norm Feuti
@ 5:09 pm

Thanks Terri!

#12 Eric Burke
@ 8:44 pm

Pajama Diaries is one of the hidden gems of the syndicated comics. I hope your toon is doing well enough to keep you creating it!

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