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1936 Gallup Poll shows comics more popular than front page news

Over on Arnold Wagner’s blog, he has an interesting clip out of a Gallup poll from 1936. Some of the highlights:

  • comics read by adults more often than the front page news
  • comics were more popular with women

I’m especially blown away about how the findings of how women read the newspaper. There are a couple of lines in there such as, “women will read practically anything which is broken up into short paragraphs…” that are so belittling by today’s standards.

Thanks Arnold for find and posting that. Very interesting.

Community Comments

#1 Arnold Wagner
May/18/2006
@ 5:49 pm

“that are so belittling by today?s standards.”

Maybe only because it singles out women. Given the success of USA Today it may now be true of
the general population.

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