The Laconia Daily Sun celebrated the addition of a “new” comic strip to their paper with a banner headline on the front page right below the masthead. While the article touts the local ties of the comic strip’s creator it never mentions the “current” creators of the comic strip that appears on the paper’s comics pages – or that it is in reruns.
When, like newspapers across the country, The Laconia Daily Sun found itself with a vacancy in its syndicated daily comic strips earlier this year, the editorial staff turned to readers to decide what should fill the gap. In more than 200 responses through online surveys, emails and in person conversations at the office, readers chose “Archie” because of its classic, nostalgic appeal and deep local ties.
The article talks to Lynn Montana, daughter of the comic strip’s original cartoonist Bob Montana, about the local connections of the family to the area. But never mentions that the strip is in rerun status, nor does it mention Craig Boldman or Henry Scarpelli who created the Archie comic strip currently being syndicated.