Back in April, it was announced that Archie was going to die heroically in a futuristic story-line “Life With Archie”. Now we learn that heroic manner is to take a bullet for his gay best friend.
Archie Comics co-CEO Jon Goldwater says he wants Andrews’ death to be a lesson about gun violence and a declaration of diversity in the new age of Archie Comics
Let me translate Goldwater’s statement: “We ran out of credible story-lines long ago, so we’ve got nothing left but shoving a story-line with as many sensitive issues like killing off a main character, LGBT, military and gun violence in an effort for anyone – ANYONE to give us free advertising. If this fails, our only other play is to convince Bill Watterson to scribble something – anything really – that we can create a story around.”