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Marketing lessons from the success of the Salt Lake Comic Con

The Salt Lake Comic Con set records for the biggest first year comic-con. Without a doubt there was a lot of untapped geeks in Utah, but what the organizers did with their social media campaign should be something to study for anyone promoting an event or product. Luckily Cheryl Conner wrote a piece for Forbes outlining the strategy and execution by organizer Dan Farr.

Here’s a couple of teasers:

9. Use subtle buy messages in your posts, almost like an afterthought. It adds up over time.

10. Make decisions that benefit everyone involved in your business, from customers, fans, employees, partners, etc. If you?re focus is only profit, you?ll get far different results and long-term success then demanding win-win relationships across the board.

Twelve tips in total.

Community Comments

#1 Howard Tayler
September/20/2013
@ 10:19 am

” If you?re focus is only profit, you?ll get far different results and long-term success then demanding win-win relationships across the board.”

It’s hard for me to reconcile that statement with the selling of tickets above what the facility will legally hold. Standing in line waiting for people to leave so the fire marshal will let you in does not sound like “win/win” to me. It sounds like profiteering, or at the very least negligence.

(People stood outside for HOURS on Saturday waiting for others inside to leave. Some vendors left for lunch, and couldn’t get back in to man their tables.)

#2 Tom Racine
September/20/2013
@ 12:21 pm

It sounds like it was a great success on some levels, with some serious issues to deal with by next year. If they don’t contact locals like you, Alan, and Howard Tayler with his years and years of successful Con-going, for tips and serious suggestions…then they’re idiots. Cons everywhere can improve every year, and hopefully, they’re learning, too.

#3 Tyson Cole
September/20/2013
@ 5:08 pm

I had a blast. Definitely some issues to work out for future years, but overall,a pretty huge success. Casually chatting with Kevin Murphy from MST3K was a highlight for me.

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