Comic Strip of the Day

CSotD: Ironic City, man

Kniightlife

The Knight Life with a double-swipe — one at the economy and one at the ironic hipsters who made PBR a well-known acronym.

There is no such thing as ironic beer. Beer comes in two basic forms: Good beer and Bad beer. It is a continuum and there are plenty of beers that are "okay," and it's up to you to decide if that puts them on the "good" or "bad" side of the dividing line.

The dividing line is pretty simple to define. You buy a new beer, you take it home, you pop one open. If your reaction is, "Well, that's not much," it's an okay beer on the good side of the spectrum. You won't buy it again, but you don't mind having it around.

If you pour the rest of that one down the drain and use the remainder of the batch only to kill slugs in your garden or when you boil shrimp, it falls, perhaps, somewhere on the bad side of the spectrum.

I was in the beer store this past summer and bought an 18-pack of Narragansett Lager, because it said on the ends of the cardboard box-sleeve "If you're not drinking Narragansett, you're not from New England", and, on all six sides, "Hi, Neighbor!"

I was hoping to uncover a regional gem. Heh.

When I got it home, I found that, on the can, it says, "Made on Honor – Sold on Merit," which might, I suppose, make it an "ironic" beer, since I also found that it says, "Narraganett Brewing Company, Latrobe, PA."

Latrobe is also where they brew Sam Adams, another beer that claims New England roots. The difference is, I'll drink Sam Adams. I've still got three cans of Narragansett Lager left, because I don't have a problem with slugs and I don't boil shrimp that often. 

Latrobe, Pennsylvania, is a very interesting place, a small city with a lot of cultural history to it, but it ain't in New England. And it's hard to believe that they brew this swill in the same state where they make Yuengling, a cheap regional beer that comes down firmly on the good side of the dividing line.

Anyway, whether you drink good beer or bad beer is not an economic question. My boys both brew beer and either one of them can put the microbreweries to shame with what they make, and they do it for a very low unit cost.

Still, Keith Knight is right about lifestyle choices versus economic realities, and I'm lucky, when these moments strike, to be able to look in the mirror and say, "Dude, you're a writer. What did you expect?"

That's a lot different than looking in the mirror and saying, "Dude, you know all about computers. That was supposed to be the hot ticket. What the hell happened?" or "Dude, you have an advanced degree in business management. You were on your way to the top. Why are you living like this?"

At which point, the Devil pops up in a puff of smoke and says, "Dude, past results are no indication of future performance. Thanks for the soul. Here, have a PBR."

Which, as you can plainly see, if the preferred drink of successful people who wear cufflinks every day, even at home.

 

 

In other news: Looks like a pretty good thread to track on Sally Forth this coming week, given Ted's already-well-established ability to function in an alternate universe.

Sally

Mike Peterson has posted his "Comic Strip of the Day" column every day since 2010. His opinions are his own, but we welcome comments either agreeing or in opposition.

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Comments 15

  1. Narragansett was made in Rhode Island for many decades before Falstaff bought it in the 70s. it went downhill from there.
    FYI, “Dr. Seuss” did a lot of advertising work when he was young and he did work for several breweries, including Narragansett. His family were brewers in Springfield Mass before Prohibition.

  2. Dude, you buy 18 cans of a beer that you’ve never tasted?

  3. As Aldous Huxley said, happiness is liking what you have to do. Back when I was in college (and 18-year-olds could legally buy beer), we used to drink Blatz and we liked it. We didn’t have to drink beer, but if we were going to, it had to be something that was, as I recall, $1.99 per six pack.
    Which is not all that different from Keith Knight is saying, but it let me mention Aldous Huxley and Blatz beer in the same paragraph. You wouldn’t begrudge me that, would you?
    (And Sherwood, sometimes beverages are sold only in huge quantities. When I was in Maine in 2010, I wanted to buy a six-pack of Moxie to see if it was still as, um, unusual as it was when I bought some in 1987. The smallest quantity I could find was a twelve-pack, so I decided to forgo the experiment. Mike, try putting the beer in chili. It doesn’t add all that much to the flavor, but it is a way of getting rid of beer without pouring out.)

  4. “I’m from Milwaukee, and I oughta know
    It’s draft-brewed Blatz beer, wherever you go…”
    In graduate school we went through a phase of drinking Wisconsin Club – 99 cents an 8-pack, or $2.97 for a case (three 8-packs in a case shell). One day we had some Drury’s ($2.99 a case) and it was noticeably better. Eventually most of us moved up to Stroh’s.
    (I didn’t start enjoying beer – it’s an acquired taste – until after I moved out of California but I remember that Brew 102 had a big plant just South of the Santa Ana Freeway. Unaccountably, they never used “brewed on the banks of the Los Angeles River” as an advertising slogan.)

  5. I’m not sure you could say Ted “functions” in any of his universes.

  6. When I was in Boulder, we drank a beer called Rhinelander, a case of which cost about the same as a six-pack and a half of something more palatable. There was a girl in the house who only drank, yes, Cracklin’ Rose, we’d get a bottle of that, too. Rhinelander was better, and slightly more expensive, than A-1, which came in quart bottles and said “Drink extra cold!” It was the beer equivalent of Mad Dog and, low as our standards were, we had some sense of dignity left. We only resorted to A-1 when we literally had been scrounging under the sofa cushions.
    Which happened from time to time.
    As for Ted’s functionality, some day I’ll unleash my Green Acres rant, but, basically, if Lisa, who is a complete twit in the normal world, becomes totally normal in Hootersville, there’s gotta be an alternate universe in which Ted is … well … more capable than heretouptofore demonstrated.

  7. As for UC, Sherwood, everyone loved the commercials but nobody drank the beer. Some drank Black Label or Bud, those who preferred regional labels went for Genessee, which is a pretty good little regional beer. My art teacher had dogs named Schulz and Dooley and he certainly wasn’t the only one, I’m sure. But the beer? Nah. Genny. Lightness with flavor, rolled into one!
    This sounds like June Foray, but I can’t find confirmation:
    http://youtu.be/VEBS9FXtJfY

  8. Genny Ale was good. Schoenling Little Kings Cream Ale was very, very good…

  9. We couldn’t get UC in North Carolina, but I do remember that when we couldn’t fork out the big bucks for Blatz, we drank Wiedemann, which I think was $1.49 per six-pack in the late 1970s. Oh yes, and Red, White and Blue. Then there was the time I sat on the floor of my dorm hallway, drinking pear-flavored Ripple out of a paper bag. Not that I especially liked it, but I knew I was creating a memory I could bring up* in later years.
    Bright college days,
    Those carefree days gone by
    To thee we sing
    With our glasses raised on high…
    (Tom Lehrer, not that I need to tell any of you that.)
    BTW, my beer of choice these days is Spaten Optimator. And Ol’ Fog Burner, though it’s only available in Halifax, and I’m here in Maryland.
    *Phrase chosen very carefully.

  10. I’ve lived in Rochester since 1980 and don’t care for Genesee beer or Cream Ale at all. Mostly what I buy for home consumption is Saranac Black Forest; the Saranac beers all come from the Matt Brewing Co. – home of Utica Club.

  11. Back in the Dark Ages, some cousins had a farm in Wisconsin near a small town with a brewery – Fort Atkinson Beer. The slogan was “The Beer That Made Milwaukee Jealous.” At age 8 or 9 I thought that the cleverest thing in the world.

  12. Utica Club was what we drank as camp counselors in the Adirondacks. It was the cheapest beer I’ve ever seen. Genny cream ale is probably the cheapest that would begin to enter the good category for me but I know I’ve been moving the goalposts over time and have little patience for bad beer.

  13. Lithia Beer in West Bend, WI is currently using “The Beer that Made Milwaukee Jealous” on their bottles. It’s a recent re-launch of a temporarily defunct label, so might be the one referenced above, or a descendant of it.
    Also, I’m the guy that wrote the post about PBR as an acronym, so thanks for the mention!

  14. as yes, college drinking songs..
    “The Fiji’s had a kegger
    they invited one and all
    for one cold can of PBR
    and 47 straws!”

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