Berenstain Bears heading to big screen

USA Today reports that the Berenstain Bears are heading to the big screen.

Walden Media, the company behind the Chronicles of Narnia films, has acquired the rights to the ursine anthropomorphs, and [Shawn] Levy agreed to help oversee the project.

The books, by Jan and the late Stan Berenstain, have maintained their popularity for almost a half-century. The characters were first published in 1962 in The Big Honey Hunt.

“To stand that kind of test of time is pretty formidable,” says Levy, who will produce the film through his company, 21 Laps. “People read them as kids and can now read them to their kids. Any piece of culture that proves that enduring has something special in its DNA.”