Online ad revenue surpasses broadcast revenue for first time

Interactive Advertising Bureau reports that for the first time ever, online advertising has surpassed broadcast advertising. Also of import: for a third year in a row, mobile advertising revenue growth is measured with triple digits.

?Our survey confirms that we are fully in transition to the post-desktop era,? said David Silverman, Partner, PwC U.S. ?Triple digit advertising revenue growth from mobile devices contrasted the more tepid 8 percent growth from traditional computer screens. This is simply a reflection of the change in how and where consumers are viewing their information?on the go!?

Maybe your livelihood in cartooning isn’t based off of online or mobile advertising, does this matter to you? Yes. If anything it indicates where the eyeballs (and thus advertisers) are and where you need to have a presence.

Download full reports here.

One thought on “Online ad revenue surpasses broadcast revenue for first time

Comments are closed.