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Viral marketing videos to sell comic book collections

Came across this video this morning to hype the release of Stephan Pastis’ 12th Pearls Before Swine comic collection. It’s an excellent example of viral marketing to sell comic book collections.

Very funny, Stephan. Seriously, what does John Glynn do all day at Universal Press besides make videos for rival comic strips and post on his blog?Title: Viral marketing videos to sell comic book collections

Came across this video this morning to hype the release of Stephan Pastis’ 12th Pearls Before Swine comic collection. It’s an excellent example of viral marketing to sell comic book collections.

Very funny, Stephan. Seriously, what does John Glynn do all day at Universal Press besides make videos for rival comic strips and post on his blog?

Community Comments

#1 Patrick LaMontagne
June/8/2009
@ 10:36 am

Now THAT’S creativity. This is the sort of unusual approach that we all need to be looking at when it comes to our own marketing these days. Nicely done.

#2 Jason Nocera
June/8/2009
@ 11:05 am

That was really well done. Great job.

#3 Meredith Randazzo
June/8/2009
@ 1:42 pm

If that’s not real then John Glynn is the best straight man I’ve ever seen!

#4 Scott Metzger
June/8/2009
@ 2:30 pm

This is good stuff. I was cracking up at the various “entrances” Stephan made.

And John was pretty convincing at looking annoyed.

#5 RS Davis
June/8/2009
@ 4:19 pm

Tom Gammill started something great when he ‘merged’ the idea of a strip with videos of the ‘toonist himself. I’m looking forward to more artists doing this, stretching the medium to include the stripper and the strip!

Imagine if Gary Larson had this technology in 1984? Or Shultz in 1965? Although Breathed and Watterson might not have done this type of thing, it’s fun to think of what other past cartoonists would have come up with like this!

I wanna see Darby Conley or Paul Gilligan do one next!

#6 Mike Peterson
June/8/2009
@ 6:40 pm

Boy, and I thought his cameo on Brian Fies’s virtual launch party was funny. This put me on the floor.

#7 Drew Arnott
June/8/2009
@ 8:28 pm

Wow – that was about 7 1/2 minutes too long. This is what happens when non-comedians try to attempt comedy. That lame attempt at shamelessly mimicing Ricky Gervais fell with a giant thud.

And someone please tell Stephan to look at his birth certificate (40 yo?) and get over the whole “19 year-old slacker” uniform. I’m starting to feel embarrassed for him.

#8 patty leidy
June/8/2009
@ 11:23 pm

I laughed my..umm heiny off..
when I launch my book I shall knock on Stephans door..and make him promote it…
BAWAHAHAHAH

#9 Matthew Caponi
June/9/2009
@ 2:39 am

“And someone please tell Stephan to look at his birth certificate (40 yo?) and get over the whole â??19 year-old slackerâ? uniform. Iâ??m starting to feel embarrassed for him.”

At this point, who does he need to impress?

#10 Mike Peterson
June/9/2009
@ 5:13 am

Yeah, 12 books later, he needs a lecture on how to be funny.

#11 Chris Marshall
June/9/2009
@ 7:10 am

Thanks for posting this video. This a a great and creative way on how to help promote in a crappy economy. Well done, Stephan!

#12 RS Davis
June/9/2009
@ 2:40 pm

Drew,
Well, man I had to Google Ricky Gervais. But I think everyone and their dog knows who Mr. Pastis is.

I applaud him for trying to stretch the envelope and bring attention to the comics using other media. He may not be Steve Carell, but it was a noble attempt.

As for the slacker thing, he’s become very wealthy essentially drawing stick figures – and Einstein spit on the floor! Geniuses I say, geniuses!

#13 Rich Diesslin
June/9/2009
@ 6:07 pm

A hoot! Well done.

#14 Bill Conway
June/10/2009
@ 12:34 am

RS said: “Well, man I had to Google Ricky Gervais. But I think everyone and their dog knows who Mr. Pastis is.”

Oh man, that was the funniest G’damn thing I’ve read all year. Next time you’re at a social gathering, make that same proclamation. I’m dying to hear the response.

Now, who’s this here “Steve Carell” fella you mentioned?

#15 Chris Crosby
June/12/2009
@ 12:36 am

He looks more like Michael Keaton to me.

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