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Tom Tomorrow's mobile phone promotion

How cool is this? Over on Tom Tomorrow’s blog he writes that he created a series of cartoons that can be projected onto sides of buildings in San Francisco and Seattle as part of promotional efforts for a new mobile service. Passers by can text their punch-line into the empty word balloon, completing the cartoon. The photo above is one of his panels being projected onto the side of San Francisco’s Castro Theater.

Community Comments

#1 Mike Cope
@ 8:03 am

Very cool, but I’ve gotta wonder … Since the messages are displayed so publically, does the system have a “filter” or is there an editor squeezed inside of the projector?

#2 brian
@ 9:31 am

Very interesting. Brilliant promotional idea.

#3 josh s.
@ 11:22 am

That’s a great way to get a little audience participation in his comics.

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