Machine Lettering; or, Whatever Happened to Hand Lettering?
Skip to commentsHand lettering has been around as long as publishing (pre-Gutenberg). While newspapers perforce went with machines for printing, cartoons were almost entirely hand lettered from the beginning until relatively recently.
> note: the craft hasn’t disappeared completely <
…lettering involves putting in all the words on a comics page, as well as the balloons or borders around them, any signs, titles or sound effects, and sometimes panel borders. In the early days of newspaper comics, the writing, art and lettering were generally done by the same person, but as they became increasingly popular, appearing more frequently, comic strip creators began parceling out portions of their work to different people, perhaps hiring a writer to help with the story, and one or more art assistants to help with the art. Often an assistant was given the task of adding the lettering…


And then came The Digital Age.
where every e is exactly the same as every other e
I get it. We all love hand lettering in comics. At least a couple of times a month I get an email from a comics fan who feels like they need to express their disdain for digital lettering. Their solution is usually naively simple: “The publishers just need to go back to hand lettering!” Other times I get: “Why aren’t you teaching people to hand letter?”

The short answer I offer is, “Because the industry moved on from hand lettering in the late 1990s”—approximately thirty years ago as I write this. But I feel like a more in-depth explanation is warranted.
Nate Piekos of Blambot tells us What Happened to Hand Lettering?
Time – It takes far longer to letter a comic book by hand than it does via Adobe Illustrator…
Money – Freelance rates in the comics industry have been decreasing for years.
Workflow – When hand lettering was the norm, a letterer’s work would be completed after pencils, but before inks… Currently, digital lettering is completed after inks…
Corrections – There are always changes to be made after the first pass of lettering…
Adaptations – When the lettering work is done, that may not be the final iteration of the work…
Nate sums up for those of us not happy with what has happened to “our” art:
Many hand lettering proponents like to use the argument that digital lettering is not a real art because computers are involved. “You’re just pushing buttons” they say. Frankly, most of them have no experience doing either analog or digital design. The entire world has moved into the realm of digital graphic design…
I know this won’t be enough of an explanation for some of you, and that’s okay. I don’t enjoy being the bearer of what you may consider bad news, but this is the state of the industry…
Further reading:
Todd Klein provides THE ART AND HISTORY OF LETTERING COMICS
Comics utilized machine lettering way before computers (Ames, Leroy) and Alex Jay provides some background on when Charlton Comics Used Typewriter “Lettering.”
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