Webtoon Stock Skyrockets on News of Disney/Marvel Deal
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Webtoon Entertainment, the New York-listed parent company of Naver Webtoon, said Wednesday it will adapt some of Disney’s most popular franchises — including Marvel, Star Wars and 20th Century Studios — into vertical-scroll webtoons for the U.S. market via a global content partnership with Disney.
The company will launch a dedicated Disney section in its English-language Webtoon app and release about 100 series sequentially. It will also develop new original webtoons based on Disney, Marvel, Star Wars and 20th Century Studios intellectual property (IP).
The partnership comes as Webtoon Entertainment, which went public on the Nasdaq in June 2024, works to expand the influence of vertical-scroll comics in the United States, known as the “home of the comic book.”
With total 156 million MAUs [monthly active users] worldwide, the partnership between Webtoon Entertainment and Disney — which owns Spider-Man, Captain America and other major comic IP — is expected to strengthen Webtoon’s foothold in the U.S. market.
Webtoon Soars 97% as Disney Pact Brings Marvel, Star Wars Comics to Platform
Webtoon Entertainment Inc. surged more than 97%, the biggest gain since its initial public offering last year, after announcing a partnership with Walt Disney Co. that will bring iconic characters such as Marvel’s Spider-Man and Luke Skywalker of Star Wars to its platform.
The deal will allow it to publish 100 reformatted comics from Disney brands to a dedicated section on Webtoon’s English-language app, the company said in a statement on Tuesday after the market’s close. The two will also produce original web comics together.
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