Today, King Features, a unit of Hearst and home to some of the world’s most popular iconic characters, announces they’ve joined Red Nose Day in their charitable mission to end child poverty in America and around the world. Red Nose Day 2019 takes place on Thursday, May 23.
2019 marks Red Nose Day’s fifth year in the US. The campaign has raised nearly $150 million in just four years, which has positively impacted over 16 million children. As part of the organizations’ joint fundraising efforts, King Features and Red Nose Day have developed a limited-edition 2019 campaign tee featuring the beloved sailorman Popeye who is celebrating 90 years strong. In the exclusive design, the spinach-loving sailor wears the iconic Red Nose and bears the Red Nose Day logo in place of his traditional anchor tattoo.
The limited-edition t-shirt will retail for $25 with 100% of net proceeds going to the Red Nose Day Fund to help save and change the lives of children in need. Purchases of the tee support programs that benefit children in all 50 states, Puerto Rico and some of the poorest communities in Africa, Asia and Latin America.
In addition King Features will raise awareness through their Sunday comic strips.
The annual Red Nose Day campaign harnesses the power of comedy and entertainment to drive positive change. This year, King Features asked a number of their most popular cartoonists to get their “Noses On” and raise awareness of the cause in their comic strips. The strips, which will appear in papers on Sunday May 19, feature characters with the signature Red Nose or include a mention of the charitable event. Hagar, Mutts, Marvin, Pros and Cons, Sally Forth, Six Chix’ Susan Konar, Dustin, Barney Google & Snuffy Smith and On the Fastrack will all join in and support the campaign.
“Many of our cartoonists jumped at the opportunity to add Red Noses to their Sunday comics as a way to help build awareness of the Red Nose Day national campaign to end child poverty.” said C.J. Kettler, President of King Features.
Red Nose Day is a campaign with the mission to end child poverty by funding programs that keep children safe, healthy, and educated. Through the power of entertainment, we bring people together to laugh and have fun, all while raising life-changing cash for the children that need it the most. Since our debut in 2015, we have raised nearly $150 million and have positively impacted over 16 million children in America, and around the world.
Red Noses Now On Sale at Walgreens