Pet Sitters Intl. to use Garfield characters

Pet Sitters International has announced it will begin using characters from the Garfield comic strip to help its member programs market their services.

From the press release:

“PSI is all about educating our members and our members are all about pampering their clients’ pets,” said Terry Chance, PSI marketing director. “Garfield is definitely an intellectual cat who wants the best treatment possible. We are delighted about the opportunity to work with the Garfield characters. They are fun, loveable and extremely well known among pet owners.”

PSI will immediately begin using Garfield, Odie and friends in its member programs, products, campaigns and events to help members market their services. The characters are expected to play a prominent role in telling pet owners about the many pet-care services offered by PSI’s professional pet sitters.