For Better or For Worse staffers attended licensing trade show

Two staffers with the “For Better or For Worse” team recently attended the Licensing International trade show in New York City (June 20-22) to promote the Patterson family – the main characters for Lynn Johnston’s comic strip.  According to the “For Better or For Worse” blog, this is the second year they’ve attended the show to “build alliances between companies and the Patterson Family.”

While the news blog doesn’t mention the connection, I wonder if an example of these “alliances” is the news back in January that the For Better of For Worse characters would be used by the Canadian Securities Administrators to help people teach people about investing and saving. That is pure speculation on my part, but I applaud Lynn for using the popularity and trust of her feature’s characters to create financially opportunities for herself. I suspect long after Lynn retires, that her characters may continue to promote products/services because of their positive image and brand. Again speculation on my part.

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