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Sun-Times posts 21% decline in circulation

The Sun-Times’s new paid circulation numbers are down 100,000 papers.

“That’s dramatic,” said John Morton, an industry analyst based in Silver Spring, Md. “It’s huge. It’s an enormous reduction, and we’ll see how they recover from it. In the current environment for the newspaper business, it’s very difficult to add to circulation, and I’m sure it won’t be any easier for them than it is for anybody else.”

Ouch.

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