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Playing syndication bingo

What the Duck Bingo
©2006 Aaron Johnson. Used by permission.

Aaron Johnson writes in to share a unique way of waiting and watching to see how the major six syndicates will respond to his submission of his feature What the Duck. He’s created a bingo board (as seen above) and as results come in. He’s also posted his submission letter. Submission went out December 21. Some syndicates, from what I hear, are notoriously slow to respond, so the resolution of this game may not be fully known for several months.

Best of luck to Aaron.

Community Comments

#1 Danny Burleson
December/22/2006
@ 12:24 pm

My prediction:

Creator’s: Form Letter
King Features: Love it… BUT, Try again
Universal Press: Form Letter (from the Uxpress division even though you sent it to Lee Salem)
Washington Post: Form Letter
Tribune Media: No response at all
United Media: Hate it… BUT, Try again, because we get off on rejection due to our mother’s not loving us enough. Also, learn to draw better, because we have a reputation to uphold with our fine art lineup of Dilbert, Unfit (now Defunct) and most recently, Diesel Sweeties!

Sorry, this has been my experience, personal results may vary.

#2 Pat
December/22/2006
@ 1:45 pm

My prediction:

Creators: Nice, but not interested.
King: Good start. Can you make the duck a martian? And a plumber? And give him a wife who’s made of algae. Send us 100 strips when you’ve finished.
Universal: Form letter
Washington Post: If you just work it for a year, we might look at it again.
Tribune: Not commercial enough
United: Make the duck a black latino arab who raps in Farsi and has a Jewish girlfriend. No don’t bother, we’ll still reject you.

#3 Rich
December/23/2006
@ 12:30 pm

Aaron – best wishes … I like the scorecard approach, it’s a hoot!

When you fill it in, put the dates!

BTW – what happens if you get a Bingo? I guess there would be some consolation in getting a form letter from ever syndicate that way … but not much of one!

#4 Arthur
December/28/2006
@ 9:05 am

Since comic strips are both visual AND verbal, don’t you think you might have had a better chance if your cover letter had been grammatically correct? (Hint: What’s the definition of “it’s”?)

#5 term
January/7/2007
@ 9:44 pm

great site great site great site BRAVO!

#6 The Daily Cartoonist | News and blog about comic strips, editorial cartoons, cartoons
October/2/2007
@ 7:10 am

[…] Johnson, creator of the What the Duck web comics and the syndication bingo game (see announcement, update, progress report), tells me that it’s official – he’s signed a development […]

#7 What the Duck is renamed; to launch September 8 » The Daily Cartoonist
July/16/2008
@ 12:36 pm

[…] band’s web site, but quickly gained a following. In December of 2006, he created “Syndication Bingo” to document his attempt to syndicate the strip. Universal signed him up for a development […]

#8 Review: W.T. Duck by Aaron Johnson » The Daily Cartoonist
September/8/2008
@ 8:40 am

[…] been a fan of Aaron’s comic since he created the syndication bingo back in late 2006 (see here, here and here), and was excited to learn that Universal Press picked it up for a development deal […]

#9 Nona
January/22/2012
@ 3:45 pm

Always refreshing to hear a raointal answer.

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