The global (and massive) vertical South Korean-based webcomic site Webtoon placed a full page color ad in the Tuesday, December 21, 2021 issue of The New York Times’ Arts section.The ad appeared on the back page of the section with a teaser ad at the bottom of the section’s first page.
Mike Rhode for the heads-up and the images
A smart cartoon syndicate might try and partner with Webtoons. But then one would have to make assumptions.