Civitas Media brings back comic pages

From Jim Romenesko:

The former leadership team of Civitas Media, which has newspapers in 12 states, thought it could cut its way to profitability. Several years ago, it removed the color comics from its Sunday papers, and dropped the weather map. Other cuts were made, too, that resulted in big circulation losses, I?m told.

Last October, Michael Bush resigned as Civitas Media CEO to ?pursue other opportunities,? and was replaced by Pittsburgh Tribune-Review CEO Ralph Martin. The new boss, along with editorial vice president Jim Lawitz, are trying to win back readers by adding content.

Less is not more in the publication business. Glad to see them bring the comics page back. Read the blog post for more details.

Top