The Atlantic, which expects to make about $18.6 million from advertising this year, or slightly more than half of its total revenue, said the growth in its online share of business was not because of a decline in the share of print revenue. It sold more ads in the October issue of the magazine than it had in any other issue since David Bradley bought it from Mortimer B. Zuckerman in 1999, Mr. Lauf said.

Executives at the magazine cited a strong brand as key to their success.

Bongo Comics is Matt Groening’s comic line and Serio has been contributing to Bongo Comics since 2009.

Look for “Sergio Aragones Funnies” in July.

Many magazines that are available on the iPad, such as Esquire, People and The New Yorker, have not posted their digital single-issue sales to the ABC. But Vanity Fair sold 8,700 digital editions of its November issue, down from its average of about 10,500 for the August, September and October issues. Glamour sold 4,301 digital editions in September, but sales dropped 20 percent in October and then another 20 percent, to 2,775, in November. GQ’s November edition sold 11,000 times, which was its worst performance since April (when the iPad was released) and represents a slight decline from its average digital sales of 13,000 between May and October.

“We have not been big believers in paywalls,” said Duncan McIntosh, president of Duncan McIntosh Company, Inc. (DMC), which publishes E&P. “Paywalls in name alone connote a psychological negative, which is one reason we have never been big believers. Nielsen had been using one for a number of years, but nothing during the past year has changed our opinion about them. We have removed it to build more traffic and make more of our original content available to our visitors.”

Second, E&P has promoted Adam Tessin to technology director. Tessin will perform a much-needed overhaul of the online site in the first quarter of 2011.

Aside from the usual debate about paywalls, I’m hoping this restores all the links I’ve created over the years that instantly broke once the story went behind the paywall.

People are quick to point out that with the internet, they can read everything they want on their glowing, irritating computer screen. And for the newspapers it makes sense, since newspapers only seem to want to print yesterdays news and sell it to you tomorrow, while cutting all the cool stuff everyone loves in order to save a buck.

But we’re not newspapers. We know what people love, so we’ve packaged all the great humor and comics that used to fill most publications, paired it with some great coverage of the often-overlooked arts and cultural scene in Northern Delaware, and that’s our recipe for success.

The first edition is now available for online viewing. It appears to have a healthy dose of both humor writing, cartoons and advertising.

Best of luck, Rob.

As usual, John Read gives me an advanced sneak peak at his upcoming magazine (pictured above). This issue is dedicated to nine cartoonists whose first name is Mike or Michael. Rumor has it that Mike Lynch (one of the profiled cartoonists) is fond of saying, “you don’t have to be named Mike to make it as a cartoonist, but it don’t hurt!” Other cartoonists include: Mike Arnold, Mike Cope, Mike Edholm, Michael Jantze, Mike Marland, Michael Maslin, Michael Ramirez (who did the cover) and Mike Shapiro.

The magazine set to go to press at the end of the month. More information about John’s magazine is found on his website.