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Behind the Disney purchase of LucasFilms

I’m a bit late posting this, but it’s an interesting look at how Disney was able to buy LucasFilm. The lack of micromanaging of Marvel and Pixar by Disney headquarters was the key that allowed George Lucas the peace of mind to turn over control of his empire to Disney.

Lucas had paid close attention to how Disney had handled Pixar, which he still refers to as “my company.” He founded it as the Lucasfilm Computer Division in 1979, and sold it to Jobs six years later. He calls Disney’s decision not to meddle with Pixar “brilliant.” If he sold Lucasfilm to Disney, he figured there might still be a way to retain some influence over his fictitious universe. Much would depend on who ran Lucasfilm after he retired.

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