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Wall Street worried about Pixar’s UP

Wall Street investors are worried that Pixar’s upcoming movie “UP” doesn’t have enough retail merchandising appeal according to a recent article in the New York Times.

Richard Greenfield of Pali Research downgraded Disney shares to sell last month, citing a poor outlook for “Up” as a reason. “We doubt younger boys will be that excited by the main character,” he wrote, adding a complaint about the lack of a female lead.

While Wall Street worries about money, Disney CEO Robert Iger sees the need to first make a great movie. “We seek to make great films first. If a great film gives birth to a franchise, we are the first company to leverage such success. A check-the-boxes approach to creativity is more likely to result in blandness and failure.”

I remember a similar cry regarding Over the Hedge that did well in theaters.

Community Comments

#1 Mike Cope
April/7/2009
@ 10:58 am

i.e., A good-natured boy scout is no role model for today’s children?

#2 Josh McDonald
April/7/2009
@ 11:02 am

A studio exec who puts quality above merchandising? There’s a refreshing change.

#3 Rich Diesslin
April/7/2009
@ 11:30 am

I can’t imagine speculating on a film for $175 M to make, but seems like Pixar does it all the time and has a good track record. Seems like Wall Street would have other priorities than creating a negative buzz on a film.

#4 Jesse Cline
April/7/2009
@ 11:32 am

weren’t they saying the same thing about Wall-E?

Pixar is going to make so much money off of Toy Story 3, they can afford to take “risks” with movies like this.

#5 John Cole
April/7/2009
@ 12:55 pm

This story reads like a premise for a Pixar movie.

Wall Street has enough on its plate trashing the global economy. Leave animation to the experts.

#6 chad farmer
April/7/2009
@ 12:59 pm

who cares about wall street.

pixar worries about telling great stories.

i’m worried that wall street doesn’t have enough honest and integrity appeal.

get over yourselves wall street.

#7 Stacy Curtis
April/7/2009
@ 3:31 pm

UP yours, Wall Street!

#8 L Taylor
April/7/2009
@ 4:02 pm

It’s always nice to see capitalism attempting to ruin art. I’m glad that Pixar responded appropriately.

#9 Rich Diesslin
April/7/2009
@ 9:07 pm

LT – Actually capitalism has everything to do with Pixar spending $175M to make a movie that will net far more than that. Without capitalism you would not have a Pixar … however, I agree with you on Wall Street’s opinion on animation being seemingly clueless in this case, with an appropriate response as summarized so well by Stacy!

#10 Jack Cayless
April/8/2009
@ 3:17 am

When has Pixar made a bad movie? It’s not like these “Troubled Times” will have any effect on the ability to create a good story.

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