We took a decision early on to provide a platform not just ‘expected’ licensed content but run it side by side with independent creators work. We’re also promoting some independent strips (like Rich’s) on WAP subscriber sites we’re creating solely for ROK’s telecom partners in countries like Pakistan, where there is interest in comics but, as I understand it, only a small comics industry and access to net services is via mobile rather than PC. Creators receive revenue shares on these services too, as well as downloads from the main web and wap sites.

One reaction to the project we get a lot is that ‘regular’ don’t want to read comics on their phones, and as a former editor for Marvel and Titan, and a big comics fan myself, I can understand that: but we don’t expect mobile comics to replace printed ones, just supplement them and, in some countries, actually introduce some comics and comic creators to an audience they may never have been seen by before.

It’s all early days but we’re genuinely pleased by the response so far, and the encouragement and suggestions from creators involved has been absolutely fantastic.