if they are keep going on joining our newspaper for more than a year, then they can have 70% off.

what we can do more to stop this declining, i think we can first pass the newspaper to the school til to the university as well, and let them know how good we are, til the right time, they will know who are we.
in the commercial area, we can use yearly discount with free magazine offers to them.
To the local market, we can use dumping for the 6 months in the beginning, then after we can get all the the segmentation in the market, we can slowly rise up our price get back to the normal price.
we can also set this plan, for people who join us for more than 2 years, get some rebate 30% discount for next time rejoin.
over 3 years , have 45% to rebate to their account, and also have discount to buy any other related products.
4 years above, should be 49% off , then plus free economic and health magazine , deliver to your home directly.
by the cultural is now changing, so we should think about making our newspaper is more easy to read and carry, or colorful like a nice novel book, is it more nice to carry ?